WONDERTOUCH BY GENARTS SHIPS PARTICLEILLUSION FOR AFTER EFFECTS ON MAC

Sprite-Based 2D Particles Plug-In Delivers Stunning Natural Effects With Unprecedented Simplicity

CAMBRIDGE, Mass. – April 21, 2010 – wondertouch by GenArts announced today the immediate availability of particleIllusion™ for After Effects (pIAE) for users of Adobe After Effects on Mac. Available as a plug-in for the first time, particleIllusion for After Effects enables artists to create gorgeous particle effects directly within After Effects, producing a more efficient workflow and significantly enhanced productivity.

Like its stand-alone sibling particleIllusion 3.0 and pIAE for Windows (now shipping), pIAE for Mac is built on the industry’s most robust 2D particle generation engine. As a result, it features the same highly acclaimed speed and ease of use that have made wondertouch products so popular with compositing artists. In addition, pIAE provides access to the thousands of existing wondertouch emitters -- downloadable presets designed to allow users to effortlessly create natural, high-quality effects such as smoke, fire, explosions, sparkles, fireworks and countless abstract effects -- without ever leaving the After Effects environment.

pIAE for Mac features include:

• The ability to load most of the more than 2,800 existing particleIllusion emitters in After Effects, including the popular “Pro Emitters”
• The same emitter search engine found in wondertouch particleView
• Access to all top-level particle parameters, including size, life, number, velocity, etc. to further customize the particles for each project
• OpenGL-accelerated rendering
• Full support for HD content

Artists using pIAE for Mac can gain even greater control by using it in conjunction with particleIllusion 3.0. An excellent companion to pIAE, particleIllusion 3.0 grants access to all emitter settings and lower-level parameters such as color gradients, particle images, initial angle settings, and so on. Artists can also create new emitters and libraries, or move emitters between libraries using particleIllusion 3.0.

“particleIllusion 3.0 as a standalone application has earned its reputation by allowing customers to create stunning, natural effects that they would never have the time or resources to accomplish with other tools,” said Alan Lorence, creator of particleIllusion. “pIAE for Mac further enhances artists’ creativity by offering convenient, intuitive access to our amazing preset library without having to leave the After Effects environment.”

Please visit http://www.youtube.com/watch?v=CghMG6eYSvA for an overview of features in the Mac version of particleIllusion for After Effects.

Pricing and Availability

Regular pricing for pIAE for Mac is $299. is currently offering a special upgrade coupon for existing particleIllusion 3.0 customers. Existing customers can get pIAE for Mac for $179 (offer expires on May 20, 2010).

• particleIllusion for After Effects BUNDLED with particleIllusion 3.0 will be priced at $579
• particleIllusion for After Effects BUNDLED with all 12 Pro Emitter libraries will be priced at $499
• particleIllusion for After Effects BUNDLED with particleIllusion 3.0 AND all 12 Pro Emitter libraries will be priced at $799

pIAE for Mac is available immediately. For more information and to order online click here: http://www.wondertouch.com/default.asp?loadContent=pIllusionAE.asp

About wondertouch by GenArts
wondertouch by GenArts is an award-winning software developer specializing in particle effects for the visual effects industry. The company's flagship product particleIllusion, a sprite-based particle effects application, is designed to provide the most comprehensive effects creation tool and efficient workflow. Considered one of the most popular solutions for effects creation, particleIllusion is now used worldwide by creative professionals working in film post-production and pre-visualization, standard and HD video, commercial broadcast, motion graphics and game content creation.

For Further Information Please Contact:
Nicole Panas, GenArts Inc., T: 617-492-2888 E: nicole@genarts.com
Ashley Wilkinson, BOCA Communications, T: 415.738.7718 x4 E: