EXTREME DIGITAL PRODUCTIONS SELECTS WONDERTOUCH PARTICLEILLUSION FOR
VISUAL EFFECTS SEQUENCES IN HBO/LOVETT PRODUCTIONS DOCUMENTARY -
"TOO HOT NOT TO HANDLE: A GLOBAL WARMING PRIMER"
particleIllusion's Speed and Real-time Render Options Enabled
Creative Team to Successfully Deliver Extreme Climatic and Atmospheric Effects
and Accommodate Producers' Requests for Modifications
ST. LOUIS, MO - (April 18, 2006) - wondertouch™, a high performance software
developer of particle effects creation tools, today announced that
Extreme Digital Productions,
an expanding New York City-based specialist in high end
2D/3D graphics and effects for television and feature film projects, deployed
its award-winning particleIllusion™ particle effects creation tool for a
range of provocative effects depicting the complexities of global warming in
the new HBO/Lovett Productions documentary,
"Too Hot Not Too Handle: A Global
Warming Primer."
Commending its ability to deliver effects in real- or
near-real time, and overall speed and flexibility in allowing artists to
respond to producers expectations under a tight deadline schedule, the
Extreme Digital Productions visual effects team relied extensively on the
software to deliver sequences involving the Earth spinning with plumes of
greenhouse gas rising from the surface, smog, water evaporation, air
pollution, and more. "Too Hot Not to Handle" is a cautionary documentary that
offers a guide to the effects of global warming in the United States. The
documentary offers in-depth discussions from leading scientists from the
nation's most esteemed educational institutions including Harvard University,
Yale University, Princeton University and Stanford University on such
subjects as the greenhouse effect, hurricanes, snowpack, hybrid vehicles and
alternative power. The film also shows how businesses, local governments and
citizens are taking positive actions to reduce global warming emissions. It
is executive produced by Laurie David in conjunction with Lovett Productions
and HBO. The film debuts on Earth Day, April 22 and will air exclusively on
HBO.
According to Vincent MacTiernan, founder, Extreme Digital Productions,
particleIllusion has been an effects staple since 2001, serving alongside
Adobe After Effects and NewTek Lightwave. Extreme Digital used
particleIllusion to create a majority of the visual effects on the
documentary film and noted that its superior workflow efficiencies allowing
artists to quickly create photorealistic effects was crucial to the studio
being awarded the role of graphics and animation provider. - more - "Landing
this job came about serendipitously. While I stopped by a facility I do
occasional work for, I noticed members of the HBO production staff reviewing
graphic shots for a documentary on global warming. It was obvious the
elements were not what they expected and they needed shots turned around
right away. I offered to provide them with some sample atmospheric effects,"
said MacTiernan. "Because of the immediacy required to turn around the
samples, using a 3D particle program was out of the question. Having used
particleIllusion on a number of high profile projects I was confident I could
quickly generate a 3D image of Earth that included their request for
photorealistic smoke and smog elements.
"Having the right tool set enabled us to win the confidence of the producers
who were impressed with the quality and turnaround of the shots. Shortly
after showing our fx shots we were asked to officially join the production
team in a graphics and animation capacity. Of all the thousands of dollars
invested in our software and hardware pipeline, the one tool that continually
proves its worth is particleIllusion - an investment of under $400!"
"I am always impressed when smaller facilities like Extreme Digital
Productions are able to depend on particleIllusion as a reliable and flexible
production tool and push it to its limits to satisfy client needs and stay
competitive," said Alan Lorence, president of wondertouch. "It's especially
rewarding to see our tools being used to create imaginative effects that
portray an important environmental message like global warming."
In a particular sequence involving greenhouse gas emission, Extreme Digital
Productions was challenged to create a 3D model of the Earth slowly spinning
with realistic plumes representing toxic carbon dioxide rising from the
Earth's surface, gradually increasing in volume.
"We started out by selecting basic particleIllusion smoke presets - some of
the best we have ever seen. With just a few changes to the color and size we
were able to easily customize the plume effects without having to go back to
square one or to a new 3D scene. Next, we showed the client real-time, full
resolution previews of just how the plumes would look. The client appreciated
being able to approve the look of the effect in particleIllusion right away
without having to wait hours or even days to see a render. The approved
plumes were then rendered out with an alpha channel and imported into After
Effects. This gave us better control on how to manipulate the effects with
the 3D backplate," added MacTiernan.
Extreme Digital artists also accessed particle Illusion's preset effects to
give the look of water evaporating into space. "These shots required us do
many test runs. Having access to the extensive particleIllusion library, we
were able to speed up the overall workflow and quickly dial in the subtle yet
elegant look the producers required," said MacTiernan.
About Extreme Digital Productions
New York City-based Extreme Digital Productions (
extremedigitalpro.com) was
founded in 2001 by visual effects artist Vincent MacTiernan. Since then, the
facility continues to expand as a provider of state-of-the art 3D/2D graphics
and visual effects. Extreme Digital's film credits include the HBO/Lovett
Productions film documentary, "Too Hot Not to Handle: A Global Warming
Primer," and "Oldham County." The company has also contributed effects,
directly or indirectly, to a growing roster of television networks including
the History Channel, the Weather Channel, VH1, ABC, ABC Sports, Comcast,
ESPN, MTV1, MTV2, Comedy Central and VH1. Extreme Digital's visual effects
work can also be seen on music videos and promos for leading recording
artists such as Usher, Outkast and Mariah Carey, and on behalf of commercial
campaigns for AOL/Road Runner, Washington Mutual Bank, New Jersey Journal,
and others.
About wondertouch
wondertouch, headquartered in St. Louis, Mo., is an award-winning software
developer specializing in particle effects for the visual effects industry.
The company's flagship product particleIllusion, a sprite-based particle
effects application, is designed to provide the most comprehensive effects
creation tool and efficient workflow. Considered one of the most popular
solutions for effects creation, particleIllusion is now used worldwide by
creative professionals working in film post-production and pre-visualization,
standard and HD video, commercial broadcast, motion graphics and game content
creation.
A spectrum of recent entertainment projects shaped by the software include
feature films "North Country," "Stealth," "Wedding Crashers," "Sin City,"
"The Adventures of Shark Boy and Lava Girl in 3D," and "Fantastic Four;" the
hit soap opera, "Passions;" syndicated entertainment news program "Access
Hollywood;" interactive game titles "Crash Tag Team Racing," and "MX vs. ATV
Unleashed;" episodic television series' "Battlestar Galactica," "JAG," and
"Navy/NCIS;" various sports programs including: "NBA on TNT", "NASCAR on
TNT;" national commercials including Kellogg Company, NAMCO and Cadillac/Saab
(GM); music video projects for Dave Matthews Band, and many others.
wondertouch software products are available directly from wondertouch.
Additional information on wondertouch can be obtained on the Web at
www.wondertouch.com.
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